Optus


Can I ask why Optus is adver­ti­sing at casual mall in middle eastern language and not english?? This is an outrage, this is Austra­lia not Syria. You are hypo­crites, saying sorry for Paris etc etc but adver­ti­sing for only Muslim to read.

— Age of aqua­rium

C’est une seule grande image retraçant les réac­tions face à un panneau en arabe en Austra­lie, les inter­pel­la­tions des gens et les réponses des rela­tions publiques d’Op­tus.

C’est magni­fique, et je trouve le commu­nity mana­ger juste parfait. Je vous laisse décou­vrir au fur et à mesure des échanges de quoi on parle vrai­ment… et à quel point le racisme est désor­mais plei­ne­ment assumé et juste une atti­tude normale quand on est face à la langue arabe, aux pays arabes, ou à l’Is­lam. Toutes les digues ont sautées.

Malheu­reu­se­ment ce sont des captures d’écran, sans version texte. Si quelqu’un a le courage de faire une trans­crip­tion pour ceux qui ont besoin du texte…


2 réponses à “Optus”

  1. Je peux te le faire si tu traduis tout en français en échange :-)

    Natalie Charters > Optus

    Can I just ask why Optus is advertising at casula mall in middle eastern
    language and not English?? This is an outrage, this is Australia not Syria.
    You are hypocrites, saying sorry for Paris etc etc but advertising for only
    Muslims to read

    6 Like

    Optus : Hi Natalie, we believe Australia is a welcoming and inclusive society.
    Just like advertising in Italian at Italian restaurants in my neighbourhood at
    Carlton. or Vietnamese at a PM restaurant in the suburbs: we welcome all of
    our customers, and where we can, we love to be able to assist customers in
    their native language. The sign is just letting any Arabic speaking customers
    know that we have a staff member who can help them in their native language
    Dan

    • J’avais du temps à perdre :

      Natalie Charters > Optus

      Can I just ask why Optus is advertising at casula mall in middle eastern
      language and not English?? This is an outrage, this is Australia not Syria.
      You are hypocrites, saying sorry for Paris etc etc but advertising for only
      Muslims to read

      6 people like this.

      Optus: Hi Natalie, we believe Australia is a welcoming and inclusive society.
      Just like advertising in Italian at Italian restaurants in my neighbourhood at
      Carlton. or Vietnamese at a PM restaurant in the suburbs: we welcome all of
      our customers, and where we can, we love to be able to assist customers in
      their native language. The sign is just letting any Arabic speaking customers
      know that we have a staff member who can help them in their native language
      Dan

      9 people like this.

      ———

      Optus: Hi Linda. You’ll start to see more ad’s like this in many languages.
      We live in a diverse and multicultural country and appreciate that everyone
      may not know English as their first language. so we’re inviting people to
      communicate with us. We’re advertising that we can help people in their own
      language if needed. and if there’s anything we can help you with. please let us
      know – Thane

      2 people like this.

      Linda Ashenden: No thanks Thane,
      This is Australia not islam.
      If these people wish to come to Australia they should feel obligated to
      learn English if they are serious about becoming part of the Australian
      society.

      Optus: Hi Linda. thanks for your feedback. Australia is a country
      while Islam is a religion. The language used on the sign was Arabic
      which is also spoken by a number of non-Muslim countries. What
      we’re trying to do is make it easier for people whose first language
      isn’t English to communicate with us. We also have these signs in
      Chinese and Wetnamese; we’re proud to be able to welcome and help
      all of our customers – Dan

      ———

      Elijah Ling > Optus

      I would like my local Optus store to have Estonian language signs. We live
      in a multicultural and diverse country after all.

      8 people like this.

      Optus: I’ll pass that on to our Marketing team Elijah. The ads have been
      designed for the communities they’re located in, as Casula is recorded with at
      least 10% of the suburb speaking Arabic at home, it makes sense to offer
      support in that language. What suburb are you in, is it known for having a
      population of Estonian speakers? – Dan

      19 people like this.

      ———

      Paul Zammit > Optus

      Does Optus know what the official language is in Australia?

      3 people like this.

      Optus: Optus is aware that while English is the most common language
      spoken in Australia. there is no ‘official’ language. We want to welcome people
      to speak to us in whatever language they’re most fluent in, so if you’re ever
      feeling nostalgic Paul, you’re welcome to chat to us in Maltese – Dan

      8 people like this.

      ———

      Roshan Gunatilake > Optus

      Thanks for removing the monolingual arabic advertisements from the
      Casula mall. As a migrant (and now a proud Australian), I believe it is the
      migrants who must make the effort to assimilate into the Australian society,
      not the other way round.

      13 people like this.

      Optus: No need to thank us Roshan, the signs will be back. We made a
      decision to protect the safety of our staff after a direct threat, however we will
      continue to let people know that we can help them in their own language,
      whether that’s Arabic. Vietnamese or Sinhalese. Australia has a history of
      welcoming people of all nations. and we’re proud to be able to extend that
      welcome to everybody, regardless of the language they speak – Dan

      3 people like this.

      ———

      Frankl Masters > Optus

      No one is disputing the multi lingual language…you just picked the wrong
      language in the wrong decade and environment. Read the local market and
      read what consumers are passionate about. Glad you fixed a marketing
      disaster. Well done.

      3 people like this.

      Optus: We believe it’s the right language, right decade. right location,
      Franki. Casula itself is listed as having over 10% ot the population speaking
      Arabic at home. How can we expect people to make a contribution to society if
      they don‘t feel welcome in it? English is a hard language to learn. and I say
      that as a certified TESOL teacher. « A bandage is wound around a wound », « I
      decided to desert my dessert in the desert » are just a couple of examples of
      what make English such a tough language to learn. I’m so happy that we can
      offer services in other languages, especially Arabic. If it helps the local
      community feel more welcome, then we can tick that off on our to-do list – Dan

      8 people like this.

      ———

      Virgil Tracey > Optus

      Australia is a country where English is our language. All people who live
      here are required to read speak understand English. All advertising should
      be in English. Australians do not care about your previous religion or back
      ground just the fact you choose to live here and we speak English

      1 people like this.

      Optus: Thanks for the feedback Virgil. Australia is a nation full of languages,
      some 200 plus of them are native to Australia but English is not one of those
      native languages. I live in Melbourne. a city renowned for its multicultural
      community, with world famous precincts to celebrate other cultures. We have
      Lygon St where you can still hear Italian spoken in a lot of the restaurants.
      Lonsdale St and suburbs like Oakleigh. where you can practice your Greek.
      Richmond, known for it’s Wetnamese restaurants and stores. Footscray, where
      you can learn about a multitude of African cultures. A rich society is a diverse
      one, and a warm welcome to someone in their own language makes them feel
      like a part of that community. We’ll be advertising on more flyers. in more
      languages, that we have stafi who can welcome you in your own language
      Dan

      15 people like this.

      Virgil Tracey: English is our national language you sad people irrespective of
      multiculturalism. Everybody in this country whether you are born here or move
      here is required to have some grasp of Australia’s national language. English

      Optus: English is the most common language, not the national
      language. What are countries other than lines on a map? We all share
      this Earth. and to share it fully means to love everybody. I love that you
      are patriotic. but to be truly patriotic means to also be embracing of
      your fellow citizens. There‘s plenty of your fellow citizens who find it
      easier to communicate in their native language, and we want to be
      able to welcome and support them in those languages so that they too
      can enjoy living in this beautiful land as they learn English, the hardest
      language on the planet to learn. Wear. weir. ware, where. were, wair:
      most English speakers couldn’t tell you what all of those words mean,
      let alone tell the difference when you say them unless there was
      context How can we expect someone still learning the language to
      discuss details phone plans. or ask for help? We want to provide the
      opportunity for everybody to live more Yes! That means expanding the
      ways in which we communicate – Dan

      15 people like this.

      ———

      Jason Wyatt > Optus

      how dare you optus, use our national anthem as an excuse for your
      disgusting display by using posters in arabic. you surely are aware that
      these same walked out on a school during this very same anthem. you are
      a disgrace. surely you are also aware that this is australia and we speak
      english and if people really do want to assimilate they will do everything in
      their power to learn OUR language

      4 people like this.

      Optus: Hi Jason. Im happy to discuss this with you. The children who
      walked out of an assembly were not walking out because it was the national
      anthem, but because it was music that is full of joy. They are Shi’a Muslims.
      and as part of their faith are required to not participate in displays of joy or
      celebration during a month of mourning for one of the key figures in their
      religion (this year was October 13th to November 12th). Those same children
      will probably be singing it just as loud and proud as any Australian once that
      month of mourning is over. The tradition is similar to Lent. a Christian period of
      solemnity as they practise their faith. That all said, Shi’a Muslims make up only
      a part of the followers of Islam, and are not by themselves a complete
      representation of the religion. This is the beautiful thing with diversity, it’s
      diverse. Optus is proud to be able to welcome our customers and deliver good
      service, regardless of their faith. language or country of origin. We support a
      welcoming and inclusive society, and that means we are here to help
      everybody – Dan

      67 people like this.

      Jason Wyatt: Starting to think you are a moslem yourself, dan

      Optus: I have no religious ties actually Jason. but it would be an
      easy assumption to make since I openly display love and compassion,
      which are among of the values of the Islamic faith – Dan

      5 people like this.

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