And here’s the #1 lesson from my experience: If you are a small or medium sized publisher don’t have a news app. If you already have one, shut it down. Use your resources to make your mobile web site better.
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Most people spend 80 percent of their time on three apps apps on their phone for 80 percent and, probably, twice as many on their iPads. Here are the apps that most people have room in their life for: Facebook, a music app and then probably some sort of news app. That means there’s a greater chance that they will go to their favorite big name news outlet (hint: NYT, WSJ, Guardian, BBC or an aggregator like Flipboard). That’s why app download numbers are not an effective metric.
On rejoint une autre lecture récente : L’essentiel du temps sur mobile est passé sur Facebook et quelques app, toujours les mêmes. Il y a plus de temps passé sur le web mobile que sur le reste des app. En plus de coûter cher, c’est clairement peu pertinent côté stratégique.
Avec l’arrivée des Service Workers, il va y avoir de moins en moins de raisons de passer au natif.
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